Reclaiming the Narrative: Story Based Branding for School Leaders

Join us for an engaging session that transforms how your district connects with the community across every platform—from social media to local press, radio to traditional communications.

Discover the power of the “personified lens” to showcase your schools’ programmatic and cultural strengths through authentic, human-centered storytelling that builds genuine public trust. This interactive workshop will equip district leaders with universally applicable strategies for identifying, developing, and sharing compelling narratives that work seamlessly across all media channels. You’ll experience hands-on coaching as we refine your district’s best stories together, learning practical techniques to move beyond reactive communications and create a proactive, positive brand rooted in real experiences. Whether you’re crafting a social media post, speaking with local reporters, planning for a referendum, or addressing community concerns, you’ll leave with concrete tools for capturing and sharing stories that resonate with parents, community members, and stakeholders while celebrating what makes your district exceptional.

WHAT YOU’LL LEARN:

• The “personified lens” approach to storytelling.
• How to develop proactive, trust-building narratives.
• Hands-on coaching to refine your district’s best stories.
• Strategies for sharing your message across all platforms – social, print, and beyond.

WHO SHOULD ATTEND:

• Superintendents, Communications Directors, and Leadership Teams.

Presented by: Craig Williams, MBA, Chief Engagement Officer, Journey12